Skills & Competencies for Digital Marketing Director

Digital Marketing Director job profile

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JOB SUMMARY for Digital Marketing Director

Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Director

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance.

Digital Marketing Director SALARY RANGE

BASE 50%
$189,622
TOTAL 50%
$218,352
Job Level
M04
Job Code
EX05000332
Education/Degree
Bachelor's Degree
Reports To
Top Management

Digital Marketing Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Digital Marketing Director

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 Digital Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Director
Proficiency Level - 4
5 Competency for - Digital Marketing Director
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Digital Marketing Director

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
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Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
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Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
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Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
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2 Core Competencies – Digital Literacy
Proficiency Level -3
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Lists software, tools, and sources in finding credible digital information.
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Level 2 Behaviors
(Light Experience)
Follows digital etiquette to maintain our business's media reputation.
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Level 3 Behaviors
(Moderate Experience)
Produces data, text, images, audio, and designs using various technological tools and applications.
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Level 4 Behaviors
(Extensive Experience)
Monitors and evaluates employees' digital literacy capabilities.
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Level 5 Behaviors
(Mastery)
Speaks on digital literacy-related topics on behalf of our business.
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3 Digital Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Director
Proficiency Level - 4
5 Competency for - Digital Marketing Director
Proficiency Level - 5

Summary of Digital Marketing Director skills and competencies

There are 0 hard skills for Digital Marketing Director.
11 general skills for Digital Marketing Director, A/B Testing, Advertising, Digital Analytics, etc.
12 soft skills for Digital Marketing Director, Key Performance Indicators (KPI), Digital Literacy, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Director, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Digital Literacy, and be an expert in Project Management.

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